Webby Awards · Best Visual Design – Function (People’s Voice)

Affinity Studio Website

https://affinity.serif.com

medium complexity

Uses minimal design and strong typography to emphasize content

Visual Style

minimaleditorial

Personality Fit

professionalmoderncreative

Industry Fit

Professional ServicesB2b ServicesHome Services

Business Model

B2B

Target Audience

Design ClientsBusiness Owners

Conversion Strategy

Drive inquiries and showcase design capabilities through minimal, confident presentation

Design Patterns

Large typography, clean layouts, minimal color palette, portfolio showcase

Recommended Stack

Next.jsTailwind CSS

Reusable Modules

Portfolio Grid
Case Study Section
Contact Cta

Claude Design Prompt

Create a minimal, editorial design system inspired by Affinity Studio’s portfolio site. Use oversized typography and plenty of white space to convey confidence and professionalism.

Build Agent Prompt

Construct a clean Next.js site with responsive layouts and minimal color scheme. Implement a portfolio grid and structured case studies to highlight work.

SMB Adaptation Notes

Restaurants

Use editorial layouts to present menu stories and chef profiles

Home Services

Highlight projects with large headings and concise descriptions

Professional Services

Present case studies with structured narrative

Automotive

Use large imagery to display vehicles and services

Real Estate

Showcase properties with a magazine-like feel